Grab readers with headlines

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number …

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Lessons I learned about sitemaps

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. SEO is all about making the most educated …

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Make the most of SEO by really understanding anchor text

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

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The mysterious world of RSS feeds

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

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Fascinating web 2.0 tactics that can help your business grow

With tightening marketing budgets, more companies use in-house advertising resources. Many products become top of mind or top choice due to brand equity. Movement means making a bunch of changes to a site based on hunches. Businesses consider social media a key element of their SEO strategies.

Quality over quantity …

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This year will be the year of rankings

One of the most time-consuming parts about link-building is actually finding places that will give you links. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Which role should the search practitioner play? The best discoveries I've …

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Takeaway tips for meta tags

Once a company adopts SEO as part of its online strategy, everything becomes easier. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. After all, why bother uploading a 1800x1800px image to …

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Are you making these 301 redirects errors?

Backlinks from older websites may be worth more than links from newer sites. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Accurately summarize the page including details of hits

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the …

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Latest developments in forums

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that …

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Write a keyword-rich introduction about widgets

All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. The algorithms used by search engines can be rather complex and include a number of different factors. Search engine optimization (SEO) is the process of optimizing a website so …

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Are search volumes affected by metrics

In general, the more you know about your competitors, the better. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and …

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When auditing your site, take time to think about bread crumbs

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO can help a …

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Make a good use of hits

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The goal of negative SEO is to lower the rankings of competitor websites. This, they …

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How does web design and development affect marketing?

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Create forms …

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Make it sufficiently broad in terms of sitemaps

It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

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Follow the best practices outlined herein for SEO

A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes …

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Bylined Articles (Guest Posts) and Publishing on Third Party Sites

Strategically written website copy includes well-thought-out internal links and calls to action. You need to look at your website's analytics to see what actually happens there. Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text …

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Design + social media = Greatness

Not all links are created equal. Some sites provide better SEO juice than others. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results SEO is the practice of providing your clients …

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Expand your site submissions as necessary

Look at who is on top, then run reports on what they're linking to and who is linking to them. Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score One of Google's search engine algorithms …

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Winning marketing tactics for canonical URLs

Selling domain names is a big business. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can't possibly know how a website is performing. The Internet is made up of trillions of pages …

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The truth about comment spam

There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Well this is where things get complicated. By …

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Establish your position regarding blogs

For humans this will not be possible, but for search engine, this is every day's work. Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of …

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What everyone ought to know about SERPs

This could be something as simple and generic as 'coffee'. If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. I completely disagree. To go for it and go for everything in terms of search …

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Things that make you love and hate site submissions

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. In a small business, just one (or very few) individuals will be doing everything. In March 2016, Google confirmed that it would no longer …

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A few words on page impressions

In the case of marketing, this comprehension centers on the benefits of the good or service. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Companies sponsor …

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The back story of forums

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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