Its all about googlebot crawlers

Links from sources unrelated to your industry may also be a problem. population visits Facebook. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Rather than default to …

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Tell me more about keyword research

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Like with current trends, content that focuses on specific seasons or holidays is also not evergreen …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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Get rid of social media for good

Software takes time to design, develop, and properly test. Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages …

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Data Mining

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? These "review …

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Why were web portals so popular?

If your provider seems to have access to one small niche of domains, or if all their domains seem to be low-authority, it's a bad sign. Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. However, speaking …

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Lets look at our approach to LSI

So don't think that Panda is the only one out to get you. If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords, you aren't going to drop in rank significantly because you're already at the bottom. Within the marketing mix …

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Why I hate bounce rates

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

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Personalization counts: how do bread crumbs fit into this?

According to Google, natural links leading back to your site are definitely something to strive for. And because the search landscape is ever evolving, it is important to make sure your on-page SEO knowledge is up to date. Google's new Panda algorithm is smarter than ever and the most recent …

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The tightening up of pigeon update

The majority of all web traffic now happens on mobile devices, so it makes sense from a pure user experience perspective, but it's also important for Google's consideration of your site (thanks to the Mobilegeddon update and several algorithm changes before it). Approximately 50 One of the most important concepts …

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Answered - your burning questions about rankings

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. The truth is that not everything you read will make your brain's neurons luster like a pearl. You can generally only use one H1 tag …

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Is root domain a Google ranking signal?

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Currently, the bandwidth for handling internet traffic varies considerably. Bold and italics can make your keywords stand out more with the search engines. Try to use an …

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Let's talk about landing pages

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term - they lie! Cookieless …

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Why I hate offsite SEO

Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different …

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A focus on backlinks to benefit search engine placement

However, some business owners execute SEO strategies that are questionable, in an effort to increase their rank, and as a result, some of their site visitors become disinterested, rather than engaged. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered …

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Grab readers with headlines

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number …

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Lessons I learned about sitemaps

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. SEO is all about making the most educated …

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Make the most of SEO by really understanding anchor text

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

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The mysterious world of RSS feeds

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

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Fascinating web 2.0 tactics that can help your business grow

With tightening marketing budgets, more companies use in-house advertising resources. Many products become top of mind or top choice due to brand equity. Movement means making a bunch of changes to a site based on hunches. Businesses consider social media a key element of their SEO strategies.

Quality over quantity …

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This year will be the year of rankings

One of the most time-consuming parts about link-building is actually finding places that will give you links. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Which role should the search practitioner play? The best discoveries I've …

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Takeaway tips for meta tags

Once a company adopts SEO as part of its online strategy, everything becomes easier. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. After all, why bother uploading a 1800x1800px image to …

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Are you making these 301 redirects errors?

Backlinks from older websites may be worth more than links from newer sites. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Accurately summarize the page including details of hits

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the …

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Latest developments in forums

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that …

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Write a keyword-rich introduction about widgets

All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. The algorithms used by search engines can be rather complex and include a number of different factors. Search engine optimization (SEO) is the process of optimizing a website so …

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Are search volumes affected by metrics

In general, the more you know about your competitors, the better. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and …

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When auditing your site, take time to think about bread crumbs

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO can help a …

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