A few words on webmaster tools

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Remember that if you use black-hat SEO techniques, you run the risk of …

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Find out more about user generated content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …

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www vs non-www for SEO

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

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How you will benefit from link exchanges

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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The broken link-building method aided by search engine spiders

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. If you are linking your site with any spammy or bad site due to any reason …

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Marketing Metric: Number of Backlinks to Your Site

With a global economy more businesses are going online now. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to …

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Consider popularity, competitiveness, and ontology

Browse through your website and remember to note web pages that have restricted access. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. A well-thought-out …

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Establish your position regarding ROI

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine …

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Think quality over quantity

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

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The back story of duplication

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment …

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Expand your indexed pages as necessary

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Content freshness matters. Keeping your content up …

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Can cloaking help improve my search engine placement?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page …

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Google ranking factors can be affected by search engine spiders

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …

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Things to avoid when dealing with offsite SEO

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for …

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We've reached a tipping point when it comes to bread crumbs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Recurring Links

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Someone may search for particular outdated statistics only for comparative purposes. Monitoring tools …

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