Tell me more about nofollow links

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

more ...

Optimise your site, paying special attention to SEO

SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. This can have a devastating effect on bounce rate. Although there are many different "recipes" for gaining search engine rankings, most experts in …

more ...


Focus on performance, user experience, and widgets

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers …

more ...


Top trends in meta tags to watch

You get what you want—top rankings on Google and “free” organic traffic. Successful SEO requires a thorough understanding of the business itself. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Measure everything about your content, aligning KPIs with your business …

more ...


Create a search marketing strategy based on link building

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Despite this reality, many are the site owners and digital marketers who fail to achieve their …

more ...

Online marketing changes quickly when it comes to keyword research

Integration is a two-way street. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to …

more ...


You need to understand what your competitors are doing

In return, search engines reward helpful websites with better search rankings. Backlinks are hyperlinks that point back to your website. So, accordingly Seo technique should also be changed otherwise Seo will dead. There are some techniques that you can employ, right now, to really start your SEO campaign off on …

more ...



Learn from these mistakes before you learn about bounce rates

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search …

more ...



This year will be the year of gateway sites

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. When you use underscores to separate words in a URL name, Google will read it as one single word. When a search engine spider crawls your website it …

more ...

Make rankings the main focus of your marketing tactics

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21 …

more ...

Focus on performance, user experience, and link exchanges

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …

more ...

How do you feel about analytics now?

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Many years ago, Google put together its search quality team, which is responsible for ensuring users …

more ...

All you wanted to know about html but were afraid to ask

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about …

more ...

Tell me more about analysis

If it does, you will literally be printing money. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

more ...


Measure and Improve by paying attention to CTR

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they …

more ...

A few words on webmaster tools

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Remember that if you use black-hat SEO techniques, you run the risk of …

more ...

Find out more about user generated content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …

more ...

www vs non-www for SEO

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

more ...

How you will benefit from link exchanges

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

more ...

The broken link-building method aided by search engine spiders

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. If you are linking your site with any spammy or bad site due to any reason …

more ...

Marketing Metric: Number of Backlinks to Your Site

With a global economy more businesses are going online now. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to …

more ...

Consider popularity, competitiveness, and ontology

Browse through your website and remember to note web pages that have restricted access. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. A well-thought-out …

more ...

Establish your position regarding ROI

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine …

more ...

Think quality over quantity

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

more ...


The back story of duplication

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment …

more ...

Expand your indexed pages as necessary

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Content freshness matters. Keeping your content up …

more ...

Can cloaking help improve my search engine placement?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page …

more ...