Literature in Ireland

Ireland holds a place in literature disproportionate to its small size and modest population. Four writers from this tiny country have won the Nobel Prize for literature. Inspired by the country’s unique beauty, the inequities of its political system, and its cruel legacy of poverty and struggle, Ireland’s …

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Leave no SEO stone unturned

We should be ashamed of ourselves for our low attention spans, but it's terrible. The simplest solution is often to take your most authoritative page and turn it into a landing page that links to other unique variations that fall under the umbrella of your targeted keywords. In many ways …

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This story about dynamic pages will haunt you forever

Now, the question remains: how do we design, create and manage the content that follows? Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to protect their brand and to safeguard their investment against the competition. In …

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At last - revealed: the secret to cloaking

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? There is no such thing as …

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SEO CDN best practice

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

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Is this the end of bounce rates as we know it?

What we are trying to do here is get our keywords into the title of the page in a natural way. The bottom line for low quality backlinks is that they serve no function other than to increase the target site's traffic. Imagine that you run an ecommerce store selling …

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I urge you to think about organic links

Instead of having "click here" links, try writing out the name of the destination. User experience continues to gain an important position in the overall SEO. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer …

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Focus on ROI Instead of page rank

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Search engines like Google are putting in more emphasis on technical SEO because it enhances user experience or UX. Because time …

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How to diagnose javascript related issues

Increasing Online Sales with SEO is often a fundamental online marketing strategy, but what exactly is SEO ? In general, a longer history is a sign of greater experience and capabilities. In a WordPress CMS, these should be easily editable on the page level for each of your web pages. Search …

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Can I use dynamic pages to help index my site?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

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Maybe static pages will be a thing of the past

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

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Learn from these mistakes before you learn about web crawlers

You need to post blog posts regularly to show Google that your website is active. Pulling one version of your website down and putting another one up is like swiftly pulling a tablecloth out from under a set table without breaking or moving anything; it's next to impossible unless you …

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Propagation of relevance using trust rank

Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. According to this analysis, the average "full render" page loading time is roughly 7 seconds on desktop devices, with a median page loading time of roughly 3 seconds. However …

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Food for Thought

When you are hungry and you rush into the supermarket to buy something for supper, the processed foods look like the perfect, quick answer to a busy schedule. Grabbing a 'ready meal' can seem the utopia for any of us whose lives don't accommodate the pleasure of cooking at home …

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Who else wants to know the mystery behind white hat SEO ?

Remember the last time you wanted to find a place to eat or solve a problem at home? Keyword research can be time-consuming, but rewarding when done properly. For example, if you post a link on an irrelevant site and lose page rank, you could face a slow or impossible …

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Planning Your Engagement Party

It can be tempting to jump on the telephone and tell everyone you know about your engagement just as soon as the ring hits your finger, but there may be better ways to announce it. You want to make sure all of your friends and family are aware of your …

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What's the story about site submissions

If the text color is too pale, or too small, it makes the page difficult to read. People check in, tweet, and update their status at any time and anywhere. I mean taking a point from an article and expanding on it to create a different side of the story …

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The tightening up of web 2.0

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of …

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Make use of free tools to check webmaster tools

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. It is beneficial to both the consumer and business because it …

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Make a good use of nofollow links

It's practically impossible. It remains informative and retains its original quality. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. We borrow from the scientific method in this regard; we …

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Maybe keyword research will be a thing of the past

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. This has been proven over and over again when analyzes top ranked web pages. When you architect a website and you place SEO at the forefront …

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What everyone ought to know about dynamic pages

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Simply pointing to a homepage time after time is going to earn you a negative reputation, but high quality links tend to point to very specific internal pages as sources, serving …

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Teaching Skills Through Team Building

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

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Understand about walled garden sites

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

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Enthusiastic about ROI

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

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Facts about non reciprocal links that will make you think twice

Approximately 50 Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn't an easy task, SEO should be a critical part of any small business' long-term growth marketing plan. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or …

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Maybe bounce rates will be a thing of the past

Write a new and better title. The hardest hit sites were article directories and press release sites. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Search engines see millions …

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What are the advantages of canonical URLs on today's web?

Now, words are linked to concepts, which are increasingly important to determine relevance. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate …

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People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Woo your audience

If you are targeting the Australian market, your site had better be hosted in Australia. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important - please don't do the same. Remember the …

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Myths and misconceptions about web 2.0

It may be a long time before the majority of people switch to Bing, if they ever do. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There are so …

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Make it sufficiently broad in terms of canonical URLs

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my …

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Actionable tips on web 2.0 and Facebook

Keep page layout as simple and intuitive as possible. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. It also needs …

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This story about Google algorithms will haunt you forever

Many national governments try to censor various websites from appearing within their boundaries. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. The writers that have the true minds to create and provide value to clients always need a break. SEO …

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