Maybe keyword research will be a thing of the past

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. This has been proven over and over again when analyzes top ranked web pages. When you architect a website and you place SEO at the forefront …

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Teaching Skills Through Team Building

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

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Understand about walled garden sites

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

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Enthusiastic about ROI

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

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Facts about non reciprocal links that will make you think twice

Approximately 50 Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn't an easy task, SEO should be a critical part of any small business' long-term growth marketing plan. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or …

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Maybe bounce rates will be a thing of the past

Write a new and better title. The hardest hit sites were article directories and press release sites. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Search engines see millions …

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What are the advantages of canonical URLs on today's web?

Now, words are linked to concepts, which are increasingly important to determine relevance. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate …

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People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Woo your audience

If you are targeting the Australian market, your site had better be hosted in Australia. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important - please don't do the same. Remember the …

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Myths and misconceptions about web 2.0

It may be a long time before the majority of people switch to Bing, if they ever do. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There are so …

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Make it sufficiently broad in terms of canonical URLs

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my …

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Actionable tips on web 2.0 and Facebook

Keep page layout as simple and intuitive as possible. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. It also needs …

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This story about Google algorithms will haunt you forever

Many national governments try to censor various websites from appearing within their boundaries. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. The writers that have the true minds to create and provide value to clients always need a break. SEO …

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Never underestimate the influence of web portals

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. Be honest, and genuine. The few exceptions may include popups that verify the visitors' age and inform them about using cookies. Backlinks …

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Emphasizing fast results by using hits

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. Search engines have made it clear: a vitally important part of the future of search is "rich …

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Find Questions That Your Buyer Persona is Asking

These pages can also create a lot of duplication on site. IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Many people still think that having a high volume of crawlable and indexable pages is always better. SEO marketers …

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Warning: These mistakes could destroy your html

International marketers utilize both standardization and adaptation tactics with regard to brands and products. Failure is fine, but denial is not. I find that the more I read from other people's perspectives on the industry, the more unique ideas I can bring to the table for our client's campaigns. If …

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Define your goals with regards to site submissions

Too few exposures means the advertiser might fail to attain its intended objectives. Short titles are likely lacking in enough information for both users and search engines. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the …

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Reverse DNS Crawler Authentication

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your …

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Types of site changes brought on by splogs

Think PowerPoint style, not essay. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust …

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Feedback driven SEO

Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. Sooner or later, you must decide what software your site will be running. Does the content add an enormous amount of value or is …

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I bet you didn't know this about text links

This is a data lake that has gone bad (or was never good). It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Domain renewal is a straightforward process. Go out of your way to consistently create detailed …

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Discover the connection between user experience blogs

There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle …

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Fascinating splogs tactics that can help your business grow

A strongly established image becomes difficult, if not impossible, to change. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this …

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The basics of Website Optimization

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Communication involves transmitting, receiving, and processing information. Make Sure That Googlebot Is Crawling Your Site! Unlimited information, Unlimited Communication and Connection!

Try to target …

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Why most people will never be great at link bait

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Campaign Setup

Some of the most historic cases of explosive growth hacking success involved input into product development as well. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google, for …

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How to survive your first encounter with dynamic pages

Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to drive awareness of you and your brand. With the advent of video hosting sites, blogs, and real-time social media, Google …

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Utilizing Tiered Link Building Strategies

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. The media you use to deliver your …

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Learning about rankings is not difficult if you have a good teacher

Break up big pages into smaller pages. SEO techniques can be defined as 'White Hat' and 'Black Hat'. This scenario is highly plausible for revenue reasons. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the …

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