The back story of SEO campaigns

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Metadata has become less important in SEO but is crucial to video indexing …

more ...

While you’re at it, think about seed keywords

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...

Things your competitors know about 301 redirects

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

more ...

Take a customer focused approach to search engine spiders

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You should use …

more ...

Latest developments in bread crumbs

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. If you are a business owner trying to improve your online presence it can seem overwhelming with …

more ...


Organic search leads have a high close rate

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. Among many, SEO or search engine optimization has emerged as a heart and soul of …

more ...

Bucket brigades based on doorway sites

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Search algorithms then sift through the data on the index and …

more ...

Keep your site updated and full of very useful content

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are …

more ...

Aligning your goals in relation to bounce rates

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. A great way to …

more ...

The back story of user generated content

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Distinct pages are …

more ...