How do you feel about mobile search now?

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Only Google …

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The hidden agenda of backlinks

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

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Reasons why you cannot fully understand SERPs

Paid software is not exempt from this rule; it will also have some bugs. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool …

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Carve out time for concentrating on comment spam

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. We're talking about 50% to …

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At last - revealed: the secret to user generated content

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only …

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Are you making these conversion rates mistakes?

The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Write good original and compelling content with the keywords to help your search rankings. You can launch a template site very quickly and be confident that navigation will work. Similar …

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Your key to success: link exchanges

Your customers are looking for answers to questions, or resolutions for problems they're having. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Digital …

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Reasons that people rely on mobile search

Industry giants can run hundreds of different websites with millions of web pages. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Market segmentation identifies sets of business or consumer groups with distinct characteristics. Even just a few changes will have a …

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Understanding widgets in relation to your marketing strategy

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. These include remote reboots, redundant power and network availability, and phone support, among other features. Paid link-building is considered black hat SEO and is likely to incur a penalty. How can companies successfully …

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Things to avoid when dealing with inbound links

If time is not a factor, that's all the more reason to use SEO. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. Search engines, such as Google and Bing, reward websites that help them effectively answer …

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The hidden agenda behind URLs

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. However, building links is an integral part of …

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Learning about bread crumbs

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

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Easy to read and digest

Content (i.e. in depth articles) react much more positively to links. SEO work brings long-term value. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation …

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Google ranking factors can be affected by gateway sites

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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Invest in keyword stuffing

The first organic search result for any given keyword typically gets over 30% of clicks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. You have to build relevance layer by layer to exist outside …

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Boost site speed and utilise quality

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to …

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Thinking about search queries makes everything OK

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

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Is this the end of metrics as we know it?

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

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What everyone ought to know about web 2.0

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

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Having fun with LSI

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

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Fun with comment spam for now

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

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What your mum didn't tell you about onsite SEO

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Write Intent-Driven Content

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

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Make it sufficiently broad in terms of CTR

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

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The hidden agenda behind analytics

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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The mysterious world of quality

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

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Hidden facts about keyword density

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

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The truth about sitemaps

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

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