Google ranking factors can be affected by gateway sites

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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Invest in keyword stuffing

The first organic search result for any given keyword typically gets over 30% of clicks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. You have to build relevance layer by layer to exist outside …

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Boost site speed and utilise quality

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to …

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Thinking about search queries makes everything OK

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

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Is this the end of metrics as we know it?

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

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What everyone ought to know about web 2.0

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

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Having fun with LSI

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

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Fun with comment spam for now

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

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What your mum didn't tell you about onsite SEO

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Write Intent-Driven Content

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

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Make it sufficiently broad in terms of CTR

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

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The hidden agenda behind analytics

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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The mysterious world of quality

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

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Hidden facts about keyword density

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

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The truth about sitemaps

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

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High advertisement ratio can be mitigated by using LSI

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

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Self-publishing Parasite SEO based purely on duplication

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can …

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Taboos about text links that you should know

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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The hidden agenda behind bread crumbs

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information If the content you’re producing isn’t of a high quality and isn’t …

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Clarification about blogs

When someone searches “shop women’s watches” in Google, you want your website to show up. Finally, the content on your website can do a great deal to bolster your search engine rankings. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion …

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Google ranking factors can be affected by sitemaps

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the …

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Unlocking the mystery of web 2.0

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Assessing historical progress and how you've been helped by trust rank

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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Types of site changes brought on by keyword density

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Discover your LSI keywords and make sure you …

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Does the extra s even matter? S for Security

Besides keywords, what determines how well your pages rank in search results? It can be of tremendous value to your target audience. Make sure to budget appropriately. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need …

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How to focus on metrics

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living …

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Pay attention to link exchanges

Search engines pick what content they will and won’t index as they go through the crawling process. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their …

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More importance is given to javascript

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance …

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Wait. Are googlebot crawlers really that simple?

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Core SEO tactics are a must in an effective digital marketing strategy these days. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster …

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