Never changing social media will eventually destroy you

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. People won't click on vague page titles in search engines like they will on social media. Ranking in the search engines can be hard. Especially if the competition in …

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How does Duck Duck Go deal with LSI

Done in volume, the index of recommendations start to get some juice. For example, Google will occasionally roll out new features that evaluate the quality of content on the web; this doesn't change the fact that content quality is a massive factor for determining authority, but it refines how these …

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Fresh ideas on how to improve your page rank

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The manner …

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Design + content = Greatness

Duplicate content is an important issue to check for during your SEO audit. Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they'd like to read in a blog, and what they're currently missing from their regular material. Long tail …

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Focus on ROI Instead of anchor text

Real value generates traffic, followers, engagement and backlinks. Either way, your links will appear unnatural-so make sure you're using a wide variety of different sources. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website …

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Taboos about non reciprocal links that you should know

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

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Why most people will never be great at authority sites

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos …

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Adjust your appearance in search by utilising SEO

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Did you meet your secondary goals? The common belief of ranking high in the search results is changing - the content strategies are not the …

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Maybe keyword density will be a thing of the past

Just imagine a fraction of those 14 billion searches happen for your business. Taking maximum control of both structured and unstructured citations is one of the most obvious and sensible ways to achieve a high degree of ownership. There's a common misconception that the more pages you have targeting a …

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Improving Site Structure by uitlising schema markup

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Let 's start with important on-page optimization strategies essential for any well positioned website. One thing you should not forget …

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Promote your website in the right ways, utilising URLs

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

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Please include keywords when planning your online marketing strategy

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

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Make page rank a priority

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Buzz is more powerful than words spoken by a paid spokesperson or endorser. Check the company's reputation, have any of their …

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Great ideas about splogs to share with your colleagues

SEO work brings long-term value. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Producing content that ranks well is clearly an important part of writing for SEO. But it's also about turning those visitors into …

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Take care when dealing with sitemaps

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google prefers fresh content. An older page that's regularly updated may outperform a newer page. It's cost-effective and generally low maintenance unless you're offering a reward. Each journey …

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Top trends in mobile search to watch

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Don't …

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Make web crawlers the focal point of your marketing efforts

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. International marketers utilize both standardization and adaptation tactics with regard to brands and products. What pages are …

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Let's talk about onsite SEO

Integrated marketing communications produce meaningful insights across multiple channels. They may not consciously realize it, but they do. Try to keep your site simple. Consumers both hear and see television ads.

Education is the best legacy when it comes to user generated content

So it's no surprise that Google values …

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Warning: These mistakes could destroy your googlebot crawlers

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Understanding indexed pages in relation to your marketing strategy

You're probably wondering why this happened after you've put in so much effort to optimize your content with SEO. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. research, an article that's …

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Cracking the organic links code

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …

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Ensure your website looks the part and that it's easy to use

Here is the thing, while guest blogging accounts for 46% of most webmaster's link building efforts, creating quality backlinks from high-value blogs is not easy. Include the right rich snippets, don't add schema.org markup just to inform Google about all the other stuff you do. From the point of …

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Natural language processing using javascript

Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Keep in mind that you don't have to create only evergreen content for your blog. Twenty years ago, the World Wide Web as we know it today didn't exist. Ten years ago, only early technology …

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Small but important things to observe about CTR

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their …

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Here's what industry insiders think about gateway sites

So make sure that title tags always have the proper place in your optimization plan. Google also revealed that it uses your page title and description as part of its image search algorithm. The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Currently, only seven …

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Finalize Your Keyword List

It's a simple but necessary fix that can have a large impact on search rankings. Large images slow down your site, so you need to make image file sizes as small as possible. Meta tags are pieces of HTML code that can be added to the section of your web …

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Adjust your appearance in search by utilising text links

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable …

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How to survive your first encounter with text links

A strong backlash by consumers against spam and junk mail continues. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on …

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Take the stress out of canonical URLs

Some search engines, including Google, pay attention to your site's IPs. Solid communications objectives should be established. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. This is in contrast to other internet …

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Guide mobile users accurately - don't just rely on SEM

Since your content is evergreen, you will get more visitors to your site. You can consider this strategy as an important extension of the overall linkbuilding strategy. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a …

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Getting to grips with sitemaps as part of your SEO tactics

Be consistent with colors. You can see who registered a website, where they're hosting it, and how many site managers they have. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Extensions are usually linked to what backend …

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Random musings on scraping

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions …

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