In return, search engines reward helpful websites with better search rankings. Backlinks are hyperlinks that point back to your website. So, accordingly Seo technique should also be changed otherwise Seo will dead. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot.

Define your goals with regards to trust rank

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie!

Find out more about non reciprocal links

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea.

Write about widgets

Content serves as a much better citation than a sales page. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Spend more time on it than you would a typical piece of content. According to Gaz Hall, a UK SEO Consultant : "However, the modern Google algorithms feature a process known as semantic searchh."

You need to understand what your competitors are doing

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Well this is where things get complicated. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later.