While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place.

Are search volumes affected by page rank

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Have you ever had someone ask you if you “Yahoo’d” something? During information retrieval, searchers often change focus to different aspects of their tasks. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.

Think like a human not a robot when it comes to SEM

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. By providing contact information, or links to your social media, you can make their conversion much more likely. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click.

What your mum didn't tell you about local search

It is important that you do not misrepresent what is on the page. In other words, every month tens of thousands of people are searching directly for their product and website. The balance of art and science that’s called for varies for every new project. According to Gaz Hall, a UK SEO Consultant : "To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”."

Write about onsite SEO

What’s the first thing you do when you have a question? A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. It tends to run more smoothly.