After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites.

Understand about cloaking

If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times.

How to really understand local search

With that in mind, it is always best to create posts and articles which target different behaviours. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

So what is Google authorship?

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. The point is, don’t limit your thinking to only “ranking” for your main keywords. According to SEO Consultant, Gaz Hall: "You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. "

Write a keyword-rich introduction about nofollow links

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike.