Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. At a bare minimum, include social sharing buttons on your content. You can create an “everything you need to know” blog post based on a unique topic and include everything there is to know about it. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too.

The latest trends in authority sites

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Prioritize keywords and phrases, plurals, singulars and misspellings. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Thin content is usually very short, without unique information to make it stand out from the crowd.

Create content about social media

The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. There are other perils to keyword stuffing than just being ignored by Google, however. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Many web pages prohibit access to online users if cookies are disabled.

Missing Alt Tags and Broken Images

Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Gaz Hall, a Freelance SEO Consultant, commented: "People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products."

Write a keyword-rich introduction about Google algorithms

Another tip is to make sure you do your research and examine which terms to target before you set out. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam.