There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions.

The best advice I've listened to about text links

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. According to Google, natural links leading back to your site are definitely something to strive for.

Losing Focus on Google algorithms

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Search engines no longer value pages filled with targeted keywords. Core SEO tactics are a must in an effective digital marketing strategy these days.

Things to avoid when dealing with 301 redirects

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Gaz Hall, a Freelance SEO Consultant, commented: "Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand."

When auditing your site, take time to think about page rank

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”.