In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing.

Adopy a monetisation first approach before putting efforts into googlebot crawlers

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Not only can this result in a lot of wasted effort, but it can target an audience which isn’t the right one for your business. When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage.

Focus on ROI Instead of walled garden sites

Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines.

Make a concerted effort to keep up with content analysis

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Producing content for search engines is also content marketing, list building, and relationship marketing. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance."

What is Keyword Research?

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).