A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. You notice a spike in organic traffic from a foreign market that piques your interest. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings.

Are search volumes affected by cloaking

Online content is the same—it stays fresh and valuable for months and years to come. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Disabling cookies on your browser helps you see which pages you can and cannot access.

If you have a very low click-through rate in a Google search ad, Google won’t even bother showing it

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Providing tips for achieving something is also a recipe for evergreen content. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them.

Succeeding in SEO means paying attention to mobile search

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Gaz Hall, an SEO Expert from the UK, said: "A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles."

What everyone ought to know about 301 redirects

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. That’s the hurdle every business owner faces after creating a website. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.