Natural language will also help you optimise for voice search. If someone is searching at www. Was the article edited well, or does it appear sloppy or hastily produced? You can ask your web developer to detect which devices are accessing your site and automatically deliver a different version of your site catered to the device.

Everything you need to know about page rank

Expanding your network by buying links or engaging in multiple link exchanges with irrelevant sites diminishes the user experience and puts your site under scrutiny. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. If you have two articles that are the same (or similar), you use canonical tags to (which are HTML code) to tell search engines which of those articles you want to appear in search results. So it does look like Google is able to intelligently connect up the words and provide users with highly relevant content.

Pay attention to citations

Say you own a rodent-racing website. Do a Google search on "bmw auto" to see universal search results in action. Investing in SEO training is not a cost but it's actually an investment with a positive return on investment. Instead, we will be walking through the top technical issues we've found after auditing 100+ websites this past year .

Find out more about LSI

The reason that anchor text is important is that it's one of the measures Google uses to establish the topic of the linked article. Its what we refer to as semantic search. It is an indication of how many advertisers are competing for the particular keyword through paid advertising. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character limit."

What can Twitter teach you about search engine spiders

Knowing the semantic analysis can be beneficial for SEOs in many areas. Unneeded material can include notices about upcoming events, bios for employees who have left the company or specifics on products that aren't actually sold anymore. Search engines simply want to deliver the most relevant results to their users based on search queries. As you can see in the picture above you have three options to choose from after having the code.