Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable.

Optimise your site, paying special attention to duplication

Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better.

Think about rankings from the start

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.

The death of content

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Gaz Hall, from SEO Hull, had the following to say: "Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. "

We've reached a tipping point when it comes to bread crumbs

Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors.