A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in.

Using traffic estimation tools in conjunction with web portals

Digital marketing is not all about selling and purchasing of products and services. Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page.

Tell me more about widgets

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users.

Focus on performance, user experience, and keyword research

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. You can’t game the system. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Gaz Hall, from SEO Hull, had the following to say: "Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote."

Ways to tell you're suffering from an obsession with meta tags

Real value generates traffic, followers, engagement and backlinks. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.