Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority.

Rankings are very volatile and fluctuate from day to day

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results.

Optimise your site, paying special attention to page rank

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. When people hear about how great you are, they head to Google to discover more. To help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.”

Establish intuitive information architecture by considering link exchanges

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. Gaz Hall, an SEO Expert from the UK, said: "Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher."

Use Visual Storytelling for Effective SEO

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able to make your site rank more higher; dramatically increasing the likelihood that it will receive a vast increase in visitors. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. Effective marketing demands it. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about.