The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much?

The death of landing pages

However, much like onions (and ogres), SEO has many layers. Try to create a one-stop solution for your customer’s conversion. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year.

The worst advice I've heard about web crawlers

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Another example highlights the difference between search engines and social media.

Things that make you love and hate search engine spiders

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Gaz Hall, from SEO Hull, had the following to say: "It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways."

Try to target a hungry crowd by paying attention to link exchanges

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Searchers make mental notes of the rankings for the terms they enter into Google and other search engines.