In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page.

Make sure your content is highly readable and can answer those longer tail queries

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Developing a comprehensive white-hat strategy is absolutely essential for your business. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings.

Analyse your existing reporting

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content.

Increase Organic Traffic With An Eye On Conversions

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google Ranking is very important for any business or individual on the web today."

Track Desktop and Mobile Analytics and Metrics Separately

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. As you can see SEO has both its benefits and its disadvantages. Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings.