You get what you want—top rankings on Google and “free” organic traffic. Successful SEO requires a thorough understanding of the business itself. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material.

Adopt a customer centric view of duplication

.The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.

The hidden agenda of offsite SEO

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria.

Meaty meta descriptions may affect your bounce rates tactics

Here’s the thing; it’s extremely easy to choose the wrong keywords. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Hashtags can really help to expand the reach of your tweets and help you to get more followers. Gaz Hall, an SEO Expert from the UK, said: "Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above!"

Top trends in meta tags to watch

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.