The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. When you use underscores to separate words in a URL name, Google will read it as one single word. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most.

How to learn about offsite SEO in a few hours

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent.

Overlapping and redundant articles are a no-no, consider how SEM can help

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. This requires a careful planned, structured approach that accurately represents your business and the services you provide. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website.

The reason everyone loves keywords

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index."

This year will be the year of gateway sites

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page.