If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. What’s the first thing you do when you have a question? There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on.

Can your site be found for searches for your brand?

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way.

Build content that ranks well

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways.

Put yourself in the SEO driver’s seat

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Creating content is an art form which can take up a huge amount of your time. Gaz Hall, from SEO Hull, had the following to say: "Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy."

This story about onsite SEO will haunt you forever

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.