And all these considerations make SEO a great deal of work. There is no optimal number of words on a page for placement in Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency.

Make keywords your centre of attention

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. The major engines do not announce everything they consider when calculating results.

Write a 1000+ words article about onsite SEO

This part of why having a blog can help build authority. That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole.

Learn from these mistakes before you learn about backlinks

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Growth hackers extend beyond marketing into product development, because user retention is a key goal. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. "

This story about backlinks will haunt you forever

Overall, your expectation when you clicked on the link is that you would find what you needed. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. Web development is one of the most important pieces of an SEO program. Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term.