With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's contents and keep it appropriately fresh. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. On the other hand, lower competition keywords tend to carry lower volume. Unnatural links, on the other hand, are any links that you put into place yourself.

The reason everyone loves doorway sites

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it's not surprising many business owners are reviewing their ecommerce sites. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. When the switch happened, it happened fast.

Make sure you include search queries when organising your SEO strategy

But you have to remember that not all links are created equal. The separation of "desktop" and "mobile" SEO is probably to blame for this myth. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. If Google has sent you a message notifying you of a manual action, there are some steps you can take to resolve the issue.

Things you most likely didn't know about offsite SEO

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. Gaz Hall, an SEO Expert from the UK, said: "Did you adjust your strategy throughout the year?"

Thinking about page rank makes everything OK

The order that websites are ranked in is a very complex and technical process; If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Your website must change with the changes in technology. Social acceptance comes from believing that other individuals including family and friends who purchased the same brand are likely to accept the choice.