The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site.

Discover the connection between user experience offsite SEO

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. Where are you seeing the fastest movement in the SERP’s? We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so.

Link building, of course, is a science in itself

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. Local businesses can’t be fully evaluated on the basis of links. There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down.

This year will be the year of link exchanges

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines want publishers to show the same content to the search engine as is shown to users"

Think like a human not a robot when it comes to keyword density

By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. The reason for this is because SEO is an inbound marketing strategy; This sort of content stays fresh as new people come looking for information.