What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why?

Is there a different product strategy that would attract more visitors?

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due.

This year will be the year of mobile search

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to discern meaning. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm

Clarification about white hat SEO

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. According to Gaz Hall, a UK SEO Consultant : "They first launched Google Wave, which was a copy of Facebook, but it failed within a week."

Think like a human not a robot when it comes to analysis

Search engines are invested in providing users a great mobile experience. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book).