Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords?

Having fun with search queries

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,

When your use of ROI becomes obsessive

In simpler terms meaning how high you rank on a search engine. Millions of websites clutter the Internet waiting for visitors. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends.

Go long-tail and forget comment spam

For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website."

Things your competitors know about 301 redirects

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. As a result, your website won’t rank in the search engines. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good.