If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. It is important to have backlinks from quality sites, and those backlinks should be contextual.
Learning about LSI
One feature that many people seem afraid to utilise in their blog posts tends to be headings. Hiring a professional website
designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm.
Maybe html will be a thing of the past
Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. As Google continues its
journey for the perfect user experience on their own site, you have to strive to keep up. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner.
Pay attention to mobile search
An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. According to Gaz Hall, a UK SEO Consultant
: ". Try putting into Google search terms related to your business,
its products and services. "
Things to avoid when dealing with trust rank
Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. From the point of
view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words.