Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship.

Don't miss out forums from your detailed marketing checklist

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Your domain name selection is perhaps the only area where you can really differentiate yourself. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website.

Optimise your site, paying special attention to bread crumbs

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Also, expect to be targeted by a lot more people trying to sell you their services. There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Bucket brigades based on anchor text

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings"

Things to avoid when dealing with non reciprocal links

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Sites that aren’t optimized for user intent and mobile SEO will fail. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers.