Another key strategy is to supplement content with properly optimized HTML text. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Other tools that may also be useful are: Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities.

Should more importance be given to site submissions for search marketing?

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote.

How do you feel about anchor text now?

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Stick to these good practices and you’ll be on your way to free traffic.

Never underestimate the influence of LSI

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. According to Gaz Hall, a UK SEO Consultant : "So don’t just think about clicks alone, you should also think about conversion rates."

Things to avoid when dealing with nofollow links

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).