Google's preferred option for mobile friendliness is responsive design, although you can opt for dynamic serving or separate mobile URLs. By knowing how you stack up against the competition, you can drive your inbound marketing and content strategy to get ahead of other brands. Put the keywords in bullet lists. Understanding what motivates the user when using a search query is a key stage of a keyword research strategy.

Take a customer focused approach to trust rank

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. This is especially important with search forms, which should be visible on all your pages. You can potentially improve your page's rankings by making your title tag more relevant to that keyword, and you can use both title tags and meta descriptions to entice more searchers to click on your results. Nevertheless, it is possible to calculate approximately how valuable each click to your site is with a few simple steps: For as long as SEO has been around, search optimizers have debated how much "user experience" factors into a search rank.


If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. In this article, you will learn the fundamental concepts of SEO and very advanced, widely adopted and popular SEO practices that can greatly help your business and website to outperform Take a quick look at Google's search engine results. This has led many to be temped by what are called Black hat marketers, magicians who can perform magic tricks to get you on page 1 of search results.

Design + RSS feeds = Greatness

Dealing with Manual Actions Rarely did animation-heavy websites rank well. It's hard to estimate exactly how much time or money you'll need to rank for a given keyword, but these metrics should help you understand your biggest opportunities, and estimate the relative degree of effort you'll need to invest in each to see results. Gaz Hall, from SEO Hull, had the following to say: "Then it disappeared again -- in fact, it did this several times, bouncing up and down, sometimes near the very top of the search results and then completely unfindable."

Things about keyword research you have to experience yourself

You can showcase these brands on an "author" or "team" page, but the real benefit is having these personal brands develop your articles. For instance, does the site have lots of outgoing links, to sites that link back, on the same article? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase.