When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy.

Make onsite SEO a priority

Google’s Panda update was aimed at improving the quality of search results for their users. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.

Assessing historical progress and how you've been helped by onsite SEO

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… They also create an avenue for new traffic to visit your website.: Be thorough, be complete. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.

Understanding organic links in relation to your marketing strategy

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ According to SEO Consultant, Gaz Hall: "Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity."

The steps needed for putting duplication into action

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. For example, if you searched who is the best eCommerce provider in London?? Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy.