Did you know that the location of your provider’s servers, at the time of
writing, can make a big impact on your search engine rankings in local
varieties of Google? Using structured data, you can serve Google your address details in the most convenient way. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you.
Writing to a Specific Reading Level
WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. If possible, choose a
domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential.
Discover the connection between user experience URLs
Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Images improve the
experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks.
Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. According to Gaz Hall, a UK SEO Consultant
: "Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site."
The mysterious world of conversion rates
Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Core SEO tactics are
a must in an effective digital marketing strategy these days. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you.