One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you're targeting on the page. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities.

Fresh ideas on how to improve your conversion rates

To check if images are causing slow load times, you can use Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case.

Have you tried the Webmaster Help Forum for help on CTR

There are a variety of thoughts out there today about the importance of keywords and keyword tags. They try to discover the way each search engine works, and learn the popular keywords people search for. If you're familiar with SEO, you'll already know the importance of keyword research - it ensures that you're targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords' Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Some websites manage to beat the odds and make users not only view their content but also interact with it and even keep coming back for more.

More focus is put on googlebot crawlers

This output serves as the input to the (re)assessment phase. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The act of domain transfer automatically renews the domain for an additional year. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices."

The mysterious world of RSS feeds

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. The evolving state of social media requires an analytical feedback loop. Add quotes from experts, data, sources, or citations.