The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and other similar websites to see what long tail keywords they're using. This can give you a great springboard to base new ideas off and don't be afraid of using the same long tail keywords either. These types of content offer little to no value and Google tends to prefer much longer content. If you want your press release to be accepted by the widest range of news publishers, make sure you're announcing something with significance to a broader audience, such as an upcoming event, a significant milestone for the industry, or a new product or sale that people want to be a part of.

The mysterious world of bread crumbs

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. Typical content for these pages is similar to the location pages detailed above, yet the weighting would be more towards the work conducted. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Keywords were consequently "stuffed" wherever possible, including in the metadata and the source code.

Think about plugins from the start

When it comes down to it, the reality is that even if your website copy is beautifully written, if your website doesn't get found because of bad SEO, then it doesn't really matter, does it? This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. But what about other companies that operate on a national scale? Pages stuffed with keywords and repeated phrases, including in metadata and image ALT tags, are now penalized for the practice.

Unexpected ways sitemaps can impact your marketing efforts

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Check the hosting and registration information of any website by doing a Whois lookup. It's not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Gaz Hall, from SEO Hull, had the following to say: "Even so, SEO is one of the most cost-effective and worthwhile digital marketing channels available, and if you strategize efficiently, you can get the edge over your competition."

The lazy way to white hat SEO

These rarely come with a warning or overall description. But one thing that people don't look at when using structured data and schema is clickthrough rates (CTR). When people search for information online, they're looking for content that will satisfy whatever need they may have. Firstly there's the generic keyword, an example of a generic keyword could be football boots.