The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog.

When auditing your site, take time to think about LSI

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. SEO changes quickly. Information that was true six months ago, may not be true today.

Start simple, but don't forget plugins

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google.

Hidden facts about rankings

In other words, they rely heavily on search results when looking for a new business. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. According to SEO Consultant, Gaz Hall: "User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper."

The infamy behind bread crumbs

Meta description tags can influence click-throughs but aren't directly used for rankings. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. A search engine is a powerful piece of software that utilizes algorithms.