In these cases, use Google's Disavow tool. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Just by optimizing your site for mobile, you'll earn higher positions in Google search results, resulting in more traffic to your site. Page loading time is a significant website factor, primarily for user experience but also for search ranking potential.

How to survive your first encounter with conversion rates

If your objective is solely to reach your desired level of traffic, there are many ways to "skin the cat." SEO alternatives (or complements) can be divided into two broad categories: online and offline. Make sure you know which of these your provider is offering. On the other side of the fence, you have people who claim that link building is a dead strategy. The best way to impact your website's domain authority is to institute best SEO practices.

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Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. In the case of the latter, Google may degrade the quality of your work-even if it's well-written-costing you serious ranking opportunities. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page's value and relevance for a given keyword.

Repurpose old long tail search

This year alone we discovered mobile makes up 59%+ of organic search engine visits. Second is RankBrain, which adjusts the SERP's relying on the collected data about users' behavior. I've seen incredibly short posts circulate virally and earn tons of links and long-winded detail-stuffed eBooks get practically no attention. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The first step is to recognize that this is where you are."

The evolution of user generated content in SEO

This isn't a common cause of sudden drops in traffic, since a decline in content quality usually happens over time, but it is possible that your latest ranking report was influenced by a gradual change in your content approach. Adding Schema markup to the HTML improves the way a page displays in search results pages (SERPs) by enhancing the rich snippets that are displayed beneath the page title. SEO?s goal is to enhance a site?s traffic numbers. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or phrase you want to rank for as many times as possible on a particular page.