Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your business. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page.

Create content about white hat SEO

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. More and more, search engines have begun to incorporate social context into their search results. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your online marketing.

Quick tips regarding inbound links

By spring 2013, Facebook and Google+ added hashtags. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book).

Understand about text links

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. According to Gaz Hall, a UK SEO Consultant : "Sometime you heard that Seo is dead, but no it’s not actually dead."

The broken link-building method aided by comment spam

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Many people still think that having a high volume of crawlable and indexable pages is always better. Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did.