Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. More important, learning can occur. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL.

Must have ingredients for any site should include conversion rates when planning your search optimisation strategy

Add buttons for sharing your content in social media. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Make it a page that you're so proud of, you want to print it and frame it on the wall.Check all the rankings of the page, so you don't hurt the relevance for an even better phrase. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on.

Essential ingredients for any web page should include canonical URLs when planning your web strategy

Think of SEO writing to a business as compounding interest to an investor - have the patience and discipline to do it correctly, and the results should continually speak for themselves. Companies cannot just sell products to individuals and then allow customers to post reviews. It might not be the most specific way of finding the perfect keywords, but it's a good place to start. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link.

Try to target a hungry crowd by paying attention to metrics

All this really means is that your name and address should be consistent across the web. When you request a link, you have something to offer in return: a link back, which is called a reciprocal link. Use keywords in the headline or lead sentence to make it even likelier that your rank in search engine results rises. Gaz Hall, from SEO Hull, had the following to say: "Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO."

Tell both users and search engines what the topic of the page is, don't just rely on page rank to inform them

How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like. I find that the more I read from other people's perspectives on the industry, the more unique ideas I can bring to the table for our client's campaigns.