Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.

The Value of a Keyword

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. Inbound links are also used by some search engines to rank websites. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content.

Help readers make the connection between their search term and the result

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer.

Ranking high in the search engines is tough.unless you concentrate on inbound links

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Gaz Hall, a Freelance SEO Consultant, commented: "One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies."

Takeaway tips for white hat SEO

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. SEO even matters once you get someone to your site. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile.