Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. With a strong content strategy, a lift in SEO is almost seamless.

Audit your profile, looking for issues with regards to duplication

They may not consciously realize it, but they do. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO.

Your marketing strategy could use a facelift - consider including doorway sites to adhere to best practise SEO principles

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly).

Follow a consistent cadence towards link exchanges

Evolving user habits make responsive design essential from both an SEO and user experience perspective. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. If so, your website might be running the risk of cloaking and could get penalized and even banned. According to SEO Consultant, Gaz Hall: "On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website."

Takeaway tips for dynamic pages

In order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.