In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL (e.g. First, we can say definitively that the authoritativeness and popularity of the linking domain are factors that have no bearing on the destination page-these factors apply no matter where you're linking.

Learn to do SERPs like a professsional

When someone attempts to access a page that no longer exists, it's called a 404 error, and they can crop up for a number of reasons. It involves the creation of multiple onsite posts-usually at least one per day-high-volume social media activity, and a sharply scaling offsite link building process. With the rise of the mobile device, more and more individuals are searching on the go. A company can increase identification via the natural or organic emergence of the site.

The ultimate revelation of metrics

In all my years as a SEO, I have consistently come across certain problems and wondered why a company has yet to spawn to solve it. Optimizing for mobile isn't complicated, but it isn't as simple as flipping a switch. According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than word count, or keywords in the text body, description title, or H1 tag. That being said, you shouldn't miss out on opportunities to fit in your keywords intelligently.

How to diagnose metrics related issues

If all of your keywords are the same, Google tries to understand which page is the best fit ? and if your content is too similar, it might get it wrong. People don't read online; they scan to save time. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There isn't one guy or gal who controls or completely understands all of the facets to an entire search algorithm."

Take the stress out of canonical URLs

A search term can be generic, broad, specific and long tail. Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Although there are many different recipes for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. If you want to ensure your titles and descriptions lend you the best possible domain authority, make sure they follow these rules: Make sure your titles and descriptions are well-written in a way that makes sense.