How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags.

Give visitors what they want

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. Every time, the algorithms are changing giving challenges in front of you. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website.

Tactics around nofollow links

A Google research recently revealed that four out of five users trust search engines for local searches SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog.

How to survive your first encounter with scraping

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. When in doubt, define a term or explain a concept in your content. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Make sure that your website’s main menu only features the most important categories."

Take a customer focused approach to search engine spiders

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Search engines pick what content they will and won’t index as they go through the crawling process.