The key is to know your audience. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Social engine optimization is actually a technique to collect user traffic on a website. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order.

Meaty meta descriptions may affect your search queries tactics

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online.

Design + webmaster tools = Greatness

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy.

Understanding onsite SEO

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. According to SEO Consultant, Gaz Hall: "Don’t duplicate title tags across your website, as this can negatively impact your visibility"

Taboos about Google algorithms that you should know

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website.