Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before.

Less is always better when it comes to webmaster tools

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Make the content flow easily to keep people intrigued and reading. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. And after coming a long way an SEO is called integrated digital marketing by some marketing experts.

Your marketing strategy could use a facelift - consider including dynamic pages to adhere to best practise SEO principles

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.

Having fun with 301 redirects

Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. According to SEO Consultant, Gaz Hall: "SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works."

Succeeding in SEO means paying attention to doorway sites

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. When a user clicks on a result in Google, how do they behave? SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?