SEO is the practice of providing your clients with information about your services digitally. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing.

Things about duplication you have to experience yourself

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites.

Unlocking the mystery of doorway sites

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Some websites are great and are ideally search engine-friendly, but many we come across are not. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages.

Aligning your goals in relation to SEO

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Every site has a sphere of relevance. These keywords are specific to your product or service. According to SEO Consultant, Gaz Hall: "There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings."

Start simple, but don't forget white hat SEO

Mobile is becoming more popular every year. It is also worth checking out your main competition to see which keywords they are targeting. Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers.