If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Instagram does not have the ability to link to a website from individual posts.

Can metrics really make a difference?

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. You can create your own hashtag and use it instantly.

Utilize testimonials from customers

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within the cluster they’re evaluating, even if it isn’t ranked highest. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information.

Optimise your site, paying special attention to javascript

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Gaz Hall, an SEO Expert from the UK, said: "Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there?"

Sponsor events, teams, or organizations

The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. Every time, the algorithms are changing giving challenges in front of you. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine).