Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Also think about your own use of search engines. In our experience, 100-200s of milliseconds load time is a solid benchmark. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

Why your digital marketing strategy should centre around trust rank

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Each blog post also contains a keyword-rich subdomain with the date and title. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.

Consistent doesn't mean identical. when you're discussing citations

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Buyers have a problem, and they are looking for something to solve that problem. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs.

Aligning your goals in relation to keyword density

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. In 1998, the web was much easier. Gaz Hall, from SEO Hull, had the following to say: "What is generally the one thing that may prevent someone from using my service?"

So, how to start?

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Search engine optimisation is always evolving.