The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. About 12 percent of articles shared had between 1,000 and 2,000 words, and less than 2.7 percent contained more than 2,000 words. Use your header and sidebars for linking out to your important pages. You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question.

Combine responsive design and onsite SEO for Supercharged SEO

However, its worth it, since Google has recently moved to a mobile first indexing process. Social media shares of your content that ultimately generate links. I mean taking a point from an article and expanding on it to create a different side of the story. The more content you have on your site, the more opportunities you'll have to appeal to your audience, attract new visitors, and get more material indexed in Google for search visibility.

Want a thriving business? Focus on SEO campaigns

In addition, you can use branded keywords to conduct social media searches and find out what people are saying about your brand. Focusing exclusively on topics carries risks. Your first job is to make sure that Google's web crawlers can access your site. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI.

Determining Relevance: Trust your gut when it comes to authority sites

But it certainly can get as technical and detailed as you want to make it. Some seek to tackle the whole world as their market; others start small by targeting their local region. This is also an opportunity for you to link to newer internal content. Gaz Hall, an SEO Expert from the UK, said: "If you are looking for a needle in a haystack it does not help to have a larger haystack."

Self-publishing Parasite SEO based purely on Google algorithms

This is yet another reason that requesting reviews from customers is more important than ever. The more you engage with your users, the more likely they'll want to keep following you. Keywords are still taken into consideration-after all, if a user is looking for "bookshelves," the site they wind up on better talk about "bookshelves"-but they're not at the same level of importance as they once were. You want to have a site that's not riddled with messy code and images that aren't optimized.